Federico Luna

Federico Luna

UX/UI Designer

Where aesthetics & functionality meets...

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Federico Luna
UX/UI Designer

Let's work together

I help agencies & brands like Refokus, Bons and others to turn their ideas into designs. Great designs and a healthy freelance relationship.

Visual Identity & Editorial Design

Visual Identity
& Editorial Design

I define your brand direction and do whatever it takes to make you look stunning so you can enable growth and connect with your customers.

UX/UI & Web Design

UX/UI & Web

I create conversion-driven websites. After all, your website is your best branding and selling tool. And yes, i like to make it wow but i never forget the why.

Less talk. More Design

My Process

Before jumping into design, i like to take some time to get to know your business and how you connect with your customers.

01. Discovery

A master plan aligned with your business goals.

02. Strategy

Different visual documents (moodboard, sitemap, etc.)

03. Production

Jump into design, starting by creating a styleguide...

04. Iteration

Review everything i've designed with you.

05. Delivery

Make sure everything is perfect and delivery.

After Project
06. After Project

If you need support, count with me!

A few things clients normally ask me

I usually charge per project. I prefer to fix a price and focus on creating something great instead of counting hours ;)

No. Never. If you contract me, it's because you trust me. I'll give back that trust, with hard work and an honest relationship.

Yes. Around 80% of my clients are from the US, so I'm very used to working with teams that are in different time-zones than mine. I'm happy to adapt.

It's up to you! Some clients prefer to have daily catchups. Others weekly meetings. The important thing is that you feel comfortable with the way we work together.

All kinds. The last few years I've worked on retention contracts, contracts per project and lots of other different formulas. Let's talk and I'm sure we'll find a way.
Work Context